Decadenz - Indulging the millennial Sweet tooth with the Spoonable Fudge category
In the league of innovative consumer brands, Gurgaon based brand “Decadenz” is pioneering the Spoonable Fudge category.
Decadenz is disrupting all traditional choices of sweet tooth indulgences, including Chocolates, Ice Cream, Bakery products and Mithai, and provides completely new choices for consumers which includes Spoonable Fudges which taste like Dark Chocolate but with an Ice-Cream based texture and packaging. The Fudges includes signature and unique variants including Classic Dark, Cookie, Hazelnut Praline, Almond and Walnut.
“Decadenz is a millennial brand which resonates with the millennial mindset of non-conformism, playfulness and a YOLO attitude. It is crafted to provide the perfect taste, texture and fillings along with convenient and quirky packaging” said Pratik Marfatia, Co-founder of Decadenz. “It is an evolved and exciting packaged dessert, replacement for regular Chocolates and Ice-creams and can be consumed on any occasion, be it for the sweet tooth craving, party gathering or birthday gifting.”
Decadenz Spoonable Fudges are handcrafted in small batches following a proprietary recipe and process. Huge emphasis is laid on the quality of ingredients sourced and the freshness of the products that reach the consumers.
Decadenz Spoonable Fudges are lower on sugar and calories than other regular Chocolate based brands and are a healthier option for millennials. They also offer an exciting new chocolate experience for the post-meal sweet tooth cravings or cheat day binges on weekends. It is emerging as the choice indulgence product while partying with friends, and a unique and classy alternative to the gifting options available in the market.
About Outlier Foods Private Limited:
Decadenz is the registered trademark of Outlier Foods Private Limited with headquarters in Gurgaon. The brand was launched in late-2017 and is currently available across more than 15 locations in Gurgaon and Delhi, being distributed as a digital-only product via major Food delivery apps (Zomato, Swiggy, UberEats) and hyperlocal digital platforms (Dunzo).